Social media has become the number one daily activity among Americans, topping time spent on email and Google.
Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers.
For many social networks (such as Facebook, Twitter, Google+) your website branding (colours, logo, images, etc) may be adhered to your business accounts giving you a nice uniform presence across the web.
There are many ways to integrate your website with your social media sites:
Give your users a quick and easy way to access your social platforms with recognizable icons. (These may be customized to fit with your site’s aesthetics)
- Sharing Functionality
Make it easy for your visitors to share your content and it’ll be sure to drive visitors and customers back to your site. If you are blogging or creating new content steps may be taken to automatically share new content on your behalf from your website.
Did you know that images from some of your more popular social sites can be integrated directly into your website? This saves you time and money not having to update both your social networks and your website while providing more content for both at once.